The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.
Material type: TextPublication details: London ; Boston : Nicholas Brealey International, 2005.Description: xv, 321 p. : ill. ; 24 cmISBN:- 1904838049
- 9781904838043
- 658.1/1 22
- 658.046 21
- HD2756 .C34 2005
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Lucknow | 658.11 CAM (Browse shelf(Opens below)) | Available | IIML-36884 |
Includes bibliographical references and index.
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
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