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The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures / Andrew Campbell & Robert Park.

By: Contributor(s): Material type: TextTextPublication details: London ; Boston : Nicholas Brealey International, 2005.Description: xv, 321 p. : ill. ; 24 cmISBN:
  • 1904838049
  • 9781904838043
Subject(s): DDC classification:
  • 658.1/1 22
  • 658.046 21
LOC classification:
  • HD2756 .C34 2005
Online resources:
Contents:
The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Lucknow 658.11 CAM (Browse shelf(Opens below)) Available IIML-36884
Total holds: 0

Includes bibliographical references and index.

The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.

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