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Towards effective place brand management : branding European cities and regions / edited by Gregory Ashworth, Mihalis Kavaratzis.

Contributor(s): Material type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2010.Description: xiv, 279 p. : ill. ; 24 cmISBN:
  • 9781848442429 (hardback)
Subject(s): DDC classification:
  • 910.68/8 23
LOC classification:
  • HF5415.12.E8 T696 2010
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Lucknow 658.827 TOW (Browse shelf(Opens below)) Available IIML-41468
Total holds: 0

Includes bibliographical references (p. 240-268) and index.

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