Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781422101650 (hardcover : alk. paper)
- 1422101657
- 658.4/06 22
- HF5415.153 .J63 2007
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Lucknow | 658.406 JOA (Browse shelf(Opens below)) | Available | IIML-42197 |
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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