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The handbook of brand management scales / Lia Zarantonello and Véronique Pauwels-Delassus.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge Taylor & Francis Group, 2016Edition: First EditionDescription: xix, 309 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415742955 (hardback)
  • 9780415742962 (pbk.)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.3 .Z37 2015
Contents:
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Lucknow 658.827 ZAR (Browse shelf(Opens below)) Available IIML-44186
Total holds: 0

Includes bibliographical references (page 297) and index.

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer dispositions toward brands.

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