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Sports and entertainment marketing / Ken Kaser, Dotty Boen Oelkers.

By: Contributor(s): Material type: TextTextPublisher: Boston, MA : South-Western/Cengage Learning, [2016]Edition: 4eDescription: 440 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133602446
  • 1133602444
  • 9781133953234
  • 1133953239
Subject(s): Genre/Form: DDC classification:
  • 338.4/7796 23
LOC classification:
  • GV716 .K36 2016
Contents:
What is sports and entertainment marketing? -- Putting the customer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- MAnaging the channels -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career.
Summary: Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Kashipur 796.0698 KAS (Browse shelf(Opens below)) Available IIMKA-13961
Book Book Kashipur 796.0698 KAS (Browse shelf(Opens below)) Available IIMKA-013961
Total holds: 0

Includes bibliographical references and index.

Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.

What is sports and entertainment marketing? -- Putting the customer first -- Sports and entertainment means business -- The wide world of sports and entertainment -- Marketing-information management -- The product is sports and entertainment -- MAnaging the channels -- The economics of supply and demand -- Sports and entertainment promotion -- Promotional planning -- Selling sports and entertainment -- The marketing game plan -- Sports and entertainment legal issues -- Business ownership and leadership -- Scoring a career.

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