The New strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

By:

Kapferer, Jean-Noel

Material type: Text

TextPublication details: New Delhi : Kogan Page, 2009Description: xv, 560 p. 24 cmISBN:

9788175544406

Subject(s):

Brand name products -- Management

DDC classification:

658.8343 KAP

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Kozhikode	GIFT	659.127.6 KAP/N.4 (Browse shelf(Opens below))	Available		IIMKO-G853

Total holds: 0

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This new edition builds on its impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest models used by companies worldwide, author Jean-Nol Kapferer covers all the leading issues faced by brand strategists today, supported by an array of international case studies. With both gravitas and intelligent insight, this book reveals new thinking on crucial topics

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