Ethics in marketing and communications : towards a global perspective / Mary M McKinley

By:

McKinley, Mary M (ed)

Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2012Description: xi, 130p. 22cmISBN:

9780230358553

Subject(s):

Marketing -- Moral and ethical aspects 2. Communication in marketing -- Moral and ethical aspects 3. Business ethics

DDC classification:

174.4 MAC

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Raipur	174.4 MCK-12 (Browse shelf(Opens below))	Available		IIMRP-5687

Total holds: 0

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Previous	174.4 MAN-10 Values and ethics in business and profession	174.4 MAN-10 Values and ethics in business and profession	174.4 MCD-15 Business ethics: a contemporary approach	174.4 MCK-12 Ethics in marketing and communications :	174.4 MEL-12 Human development in business: Values and humanistic management in the encyclical caritas in veritate	174.4 MOO-10 Business ethics /	174.4 MUR-10 Business ethics and corporate governance	Next

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

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