Business-to-business marketing : relationships, networks and strategies / Nick Ellis

By:

Ellis, Nick

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2011Description: xxvii, 351p. 24cmISBN:

9780199551682

Subject(s):

Industrial marketing 2. Business planning 3. Organizational behavior

DDC classification:

658.8 ELL

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Raipur	658.804 ELL-11 (Browse shelf(Opens below))	Available	IIMRP-1325
Book	Raipur	658.804 ELL-11 (Browse shelf(Opens below))	Available	IIMRP-4926
Book	Raipur	658.804 ELL-11 (Browse shelf(Opens below))	Available	IIMRP-1324

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Previous	658.804 BUR-17 A Practitioner's guide to account-based marketing :	658.804 ELL-11 Business-to-business marketing :	658.804 ELL-11 Business-to-business marketing :	658.804 ELL-11 Business-to-business marketing :	658.804 GLO-14 Business-to-business :	658.804 HIN-17 Value first then price: quantifying value in business-to-business markets from the perspective of both buyers and sellers	658.804 SEE-21 B2B Marketing	Next

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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