Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs
Material type:
TextPublication details: Boston : Harvard Business Review Press, 2012Description: viii, 264p. 24cmISBN: - 9781422143568
- 658.802 SAC
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| 658.802 KIM Blue ocean classics | 658.802 LIN Data mining techniques: | 658.802 SAC Winning the story wars : | 658.802 SAC Winning the story wars : | 658.802 SMI Marketing communications : | 658.802 TOM Strategic marketing | 658.802 WOO Essentials Guide to Marketing Planning |
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviortgreat stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
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