Winning the story wars : why those who tell-and live-the best stories will rule the future / Jonah Sachs
Material type: TextPublication details: Boston : Harvard Business Review Press, 2012Description: viii, 264p. 24cmISBN:- 9781422143568
- 658.802 SAC
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Amritsar | 658.802 (Browse shelf(Opens below)) | Available | IIMASR-00324 | |||
Book | Jammu | 658.802 SAC (Browse shelf(Opens below)) | Available | IIMLJ-4547 | |||
Book | Jammu | 658.802 SAC (Browse shelf(Opens below)) | Available | IIMLJ-463 | |||
Book | Raipur | 658.802 SAC-12 (Browse shelf(Opens below)) | Available | IIMRP-6312 |
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658.802 RAJ-19 Contemporary marketing strategy: analyzing consumer behavior to drive managerial decision making | 658.802 RAO-10 Predictive modelling in strategic marketing | 658.802 RAO-10 Predictive modelling in strategic marketing | 658.802 SAC-12 Winning the story wars : | 658.802 SAH-08 Strategic marketing | 658.802 SAH-08 Strategic marketing | 658.802 SAM-14 Strategic marketing in fragile economic conditions |
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviortgreat stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity.
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