Luxury marketing : a challenge for theory and practice / Klaus-Peter Wiedmann and Nadine Hennigs

By:

Wiedmann, Klaus-Peter (ed)

Contributor(s):

Hennigs, Nadine(ed)

Material type: Text

TextPublication details: Wiesbaden : Springer Gabler, 2013Description: xiv, 416p. 25cmISBN:

9783834943989

Subject(s):

Economics 2. Industrial management 3. Marketing

DDC classification:

330 WIE

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Raipur	658.8 WIE-13 (Browse shelf(Opens below))	Available		IIMRP-6191

Total holds: 0

This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

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