How to write a marketing plan : creating success / John Westwood

By:

Westwood, John

Material type: Text

TextPublication details: Philadelphia : Kogan Page, 2013Edition: 4th edDescription: x, 172p. 23cmISBN:

9780749467128

Subject(s):

Marketing -- Management

DDC classification:

658.802 WES

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Visakhapatnam	658.802 WES (Browse shelf(Opens below))	Available		IIMV-000218

Total holds: 0

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How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process.

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