Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett and Hanna Schramm-Klein.

By:

Zentes, Joachim

Contributor(s):

Material type: Text

TextPublication details: New York : Springer, 2017.Edition: 3rd. edDescription: xvi, 468p. ; 25cmISBN:

9783658101824 (softcover : alk. paper)

Subject(s):

DDC classification:

658.87 ZEN 22

Summary: This book demonstrates the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Jammu	658.87 ZEN (Browse shelf(Opens below))	Available		IIMLJ-3260

Total holds: 0

This book demonstrates the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

There are no comments on this title.

to post a comment.