Principles of marketing / Philip Kotler,Gary Armstrong and Prafulla Agnihotri

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: Noida : Pearson Education, 2018Edition: 17th edDescription: xxii, 701p. ; 27cmISBN:

9789352865611

Subject(s):

DDC classification:

658.8 KOT 22

Summary: The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P and G and McDonald’s to new-age digital competitors such as Apple and Google.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Jammu		658.8 KOT (Browse shelf(Opens below))	Available	IIMLJ-4323
Book	Jammu		658.8 KOT (Browse shelf(Opens below))	Available	IIMLJ-4324
Book	Jammu		658.8 KOT (Browse shelf(Opens below))	Available	IIMLJ-2633
Book	Jammu		658.8 KOT (Browse shelf(Opens below))	Available	IIMLJ-2634
Book	Jammu		658.8 KOT (Browse shelf(Opens below))	Available	IIMLJ-1579
Book	Kozhikode		658.8 KOT;5/P.17 (Browse shelf(Opens below))	Available	IIMKO-36813
Book	Kozhikode		658.8 KOT;6/P.17 (Browse shelf(Opens below))	Available	IIMKO-36814
Book	Kozhikode		658.8 KOT;7/P.17 (Browse shelf(Opens below))	Available	IIMKO-36815
Book	Kozhikode		658.8 KOT;8/P.17 (Browse shelf(Opens below))	Available	IIMKO-36816
Book	Kozhikode		658.8 KOT;9/P (Browse shelf(Opens below))	Available	IIMKO-36817
Book	Kozhikode		658.8 KOT/P (Browse shelf(Opens below))	Available	IIMKO-36604
Book	Kozhikode		658.8 KOT;1/P (Browse shelf(Opens below))	Available	IIMKO-36605
Book	Kozhikode		658.8 KOT;2/P (Browse shelf(Opens below))	Available	IIMKO-36606
Book	Kozhikode		658.8 KOT;3/P (Browse shelf(Opens below))	Available	IIMKO-36607
Book	Kozhikode		658.8 KOT;4/P (Browse shelf(Opens below))	Available	IIMKO-36608
Book	Nagpur General Stacks	Non-fiction	658.8 K6P7-1 (Browse shelf(Opens below))	Available	IIMN-002455
Book	Raipur		658.8 KOT-19 (Browse shelf(Opens below))	Available	IIMRP-11807

Total holds: 0

Browsing Kozhikode shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 KOT;2/M.15 Marketing Management	658.8 KOT;2/P Principles of marketing /	658.8 KOT;3/M.15 Marketing Management	658.8 KOT;3/P Principles of marketing /	658.8 KOT;4/M.15 Marketing Management	658.8 KOT;4/P Principles of marketing /	658.8 KOT;5/M.15 Marketing Management	Next

The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P and G and McDonald’s to new-age digital competitors such as Apple and Google.

There are no comments on this title.

to post a comment.