Principles of marketing / Philip Kotler,Gary Armstrong and Prafulla Agnihotri
Material type: TextPublication details: Noida : Pearson Education, 2018Edition: 17th edDescription: xxii, 701p. ; 27cmISBN:- 9789352865611
- 658.8 KOT 22
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658.8 KOT;5/M.15 Marketing Management | 658.8 KOT;5/P.17 Principles of marketing / | 658.8 KOT;6/M.15 Marketing Management | 658.8 KOT;6/P.17 Principles of marketing / | 658.8 KOT;7/M.15 Marketing Management | 658.8 KOT;7/P.17 Principles of marketing / | 658.8 KOT;8/M.15 Marketing Management |
The seventeenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage-from traditional marketing all-stars such as P and G and McDonald’s to new-age digital competitors such as Apple and Google.
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