Strategic marketing / by David W. Cravens, Nigel F. Piercy.

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Material type: Text

TextPublication details: Boston, Mass. : McGraw-Hill, c2006.(2009)Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	C00055
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	C31575
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	C35218
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	C31212
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	IIMB-C31212
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	IIMB-C31575
Book	Bangalore	658.802 CRA (Browse shelf(Opens below))	Available	IIMB-C00055
Book	Jammu	658.802 CRA (Browse shelf(Opens below))	Available	IIMLJ-736
Book	Raipur	658.802 CRA-10 (Browse shelf(Opens below))	Available	IIMRP-2231
Book	Raipur	658.802 CRA-10 (Browse shelf(Opens below))	Available	IIMRP-2230
Book	Visakhapatnam	658.802 CRA (Browse shelf(Opens below))	Available	IIMV-C31575
Book	Visakhapatnam	658.802 CRA (Browse shelf(Opens below))	Available	IIMV-C00055

Total holds: 0

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Previous	658.802 BRO-16 Marketing with strategic empathy	658.802 CAP-17 Frameworks for market strategy /	658.802 COP-14 Marketing communications management: analysis, planning, implementation	658.802 CRA-10 Strategic marketing /	658.802 CRA-10 Strategic marketing /	658.802 DAH-11 Green marketing	658.802 DAH-11 Green marketing	Next

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

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