The design of business : why design thinking is the next competitive advantage / by Roger Martin.
Material type: TextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xiii, 191 p. : ill. ; 22 cmISBN:- 9781422177808 (hbk. : alk. paper)
- 1422177807 (hbk. : alk. paper)
- 658.4063 MAR
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Bangalore | 658.4063 MAR (Browse shelf(Opens below)) | Available | IIMB-76609 | |||||
Book | Bodh Gaya General Stacks | IT&DS | 658.4063 MAR (Browse shelf(Opens below)) | 1 | Available | IIMG-001189 |
Browsing Bodh Gaya shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
There are no comments on this title.