Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.

Contributor(s):

Material type: Text

TextSeries: Publication details: New York : Psychology, c2008.Description: xvi, 1273 p. : ill. ; 27 cmISBN:

9780805856033 (acid free paper)
080585603X (acid free paper)

Subject(s):

DDC classification:

658.8342 HAU

Summary: This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	658.8342 HAU (Browse shelf(Opens below))	Available		IIMB-76697

Total holds: 0

Includes bibliographical references and indexes.

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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