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Marketing : Principles & strategy / by Henry Assael.

By: Material type: TextTextPublication details: Chicago : Dryden Press, c1990.Description: xxvii, 739 p. : col. illISBN:
  • 0030166225 (hbk.)
  • 9780030166228
Subject(s): DDC classification:
  • 658.802 ASS
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.802 ASS (Browse shelf(Opens below)) Available IIMB-C31860
Total holds: 0

Includes bibliographical references

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