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Business-to-business marketing / by Ross Brennan, Louise Canning and Raymond McDowell.

By: Contributor(s): Material type: TextTextSeries: Advanced marketing seriesPublication details: London ; Los Angeles : Sage, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:
  • 9788132107460 (pbk.) :
Subject(s): DDC classification:
  • 658.804 BRE
Abstract: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Amritsar 658.804 (Browse shelf(Opens below)) Available IIMASR-01268
Book Book Bangalore 658.804 BRE (Browse shelf(Opens below)) Available IIMB-C32266
Book Book Raipur 658.804 BRE-11 (Browse shelf(Opens below)) Available IIMRP-5185
Book Book Raipur 658.804 BRE-11 (Browse shelf(Opens below)) Available IIMRP-3071
Total holds: 0

Previous ed.: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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