E-marketing : Applications of information technology and the internet within marketing / by Cor Molenaar.

By:

Molenaar, Cor

Material type: Text

TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2012.Description: xviii, 234 p. : ill. ; 26 cmISBN:

9780415677288 (pbk.) :

Other title:

Electronic marketing

Subject(s):

Internet marketing

DDC classification:

658.872 MOL

Abstract: Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that 'old' marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within mar.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	658.872 MOL (Browse shelf(Opens below))	Available		IIMB-78041

Total holds: 0

Includes bibliographical references and index.

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn't mean, however, that 'old' marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within mar.

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