Strategic marketing: text and cases the indian perspective / S Shajahan.

By:

Shajahan, S

Material type: Text

TextPublication details: New Delhi: Viva Books, 2010Description: xi, 575 p. ill. + CD ROMISBN:

9788130912691

Subject(s):

DDC classification:

658.802 SHA

Abstract: In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller’s market to a buyer’s market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include: • Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment • A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand management, competitor analysis and mobile-phone-based marketing strategies with plenty of live illustrations from the Indian market • Substantial coverage of various IT-enabled strategic marketing concepts, campaigns, companies and packages across product and services sectors .

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	Bangalore	658.802 SHA (Browse shelf(Opens below))	Available	IIMB-78082
Book	Bangalore	658.802 SHA (Browse shelf(Opens below))	Available	IIMB-78082CD
Book	Raipur	658.802 SHA-10 (Browse shelf(Opens below))	Available	IIMRP-2899
Book	Shillong		Available	IIMSH-0009420

Total holds: 0

Browsing Raipur shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 SAH-08 Strategic marketing	658.802 SAM-14 Strategic marketing in fragile economic conditions	658.802 SCO-13 The new rules of lead generation: proven strategies to maximize marketing ROI	658.802 SHA-10 Strategic marketing: text and cases the indian perspective /	658.802 SIR-08 Integrated marketing communications:	658.802 SIR-08 Integrated marketing communications:	658.802 SMI-05 Marketing communications :	Next

Includes bibliography.

In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller’s market to a buyer’s market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include:

• Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment

• A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand management, competitor analysis and mobile-phone-based marketing strategies with plenty of live illustrations from the Indian market

• Substantial coverage of various IT-enabled strategic marketing concepts, campaigns, companies and packages across product and services sectors .

There are no comments on this title.

to post a comment.