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Ethics in marketing: international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.

By: Contributor(s): Material type: TextTextPublication details: Abingdon, Oxon; New York, NY: Routledge, c2012.Description: xii, 171 p.: ill.; 26 cmISBN:
  • 9780415783521:
  • 9780415783514 (hbk.)
  • 9780203132685 (ebook)
Subject(s): DDC classification:
  • 174.4 MUR
Abstract: "Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 174.4 MUR (Browse shelf(Opens below)) Available IIMB-78834
Book Book Raipur 174.4 MUR-17 (Browse shelf(Opens below)) Available IIMRP-9841
Book Book Raipur 174.4 MUR-12 (Browse shelf(Opens below)) Available IIMRP-4414
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Includes bibliographical references (p. [156]-169) and index.

"Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and

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