Ethics in marketing: international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero.

By:

Murphy, Patrick E

Contributor(s):

Material type: Text

TextPublication details: Abingdon, Oxon; New York, NY: Routledge, c2012.Description: xii, 171 p.: ill.; 26 cmISBN:

9780415783521:
9780415783514 (hbk.)
9780203132685 (ebook)

Subject(s):

DDC classification:

174.4 MUR

Abstract: "Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Bangalore	174.4 MUR (Browse shelf(Opens below))	Available	IIMB-78834
Book	Raipur	174.4 MUR-17 (Browse shelf(Opens below))	Available	IIMRP-9841
Book	Raipur	174.4 MUR-12 (Browse shelf(Opens below))	Available	IIMRP-4414

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Includes bibliographical references (p. [156]-169) and index.

"Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and

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