Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik

By:

Kaushik, Avinash

Material type: Text

TextPublication details: New Delhi : Wiley India, 2013.Description: xxv, 475 p. + one CDISBN:

9788126542451

Subject(s):

DDC classification:

025.04 KAU

Summary: In the book, Avinash Kaushik lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.--[book cover]

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Amritsar	025.04 (Browse shelf(Opens below))	Available	IIMASR-01429
Book	Bangalore	025.04 KAU (Browse shelf(Opens below))	Available	IIMB-80036
Book	Bangalore	025.04 KAU (Browse shelf(Opens below))	Available	IIMB-80036CD
Book	Jammu	006.312 KAU (Browse shelf(Opens below))	Available	IIMLJ-1610
Book	Jammu	006.312 KAU (Browse shelf(Opens below))	Available	IIMLJ-560
Book	Shillong		Available	IIMSH-0011954
Book	Shillong		Available	IIMSH-0011955

Total holds: 0

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Includes index

In the book, Avinash Kaushik lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.--[book cover]

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