The digital transformation playbook : rethink your business for the digital age / by David L. Rogers
Material type: TextPublication details: New York : Columbia Business School Pub., 2016Description: xi, 278 pages : 24 cmISBN:- 9780231175449 (hbk) :
- 658.4062 ROG
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658.4062 MAN Managing work in the digital economy | 658.4062 PRA Neoskilling for digital transformation and the artificial intelligence revolution | 658.4062 ROG The digital transformation playbook : | 658.4062 ROG The digital transformation playbook : | 658.4062 ROG The digital transformation playbook : | 658.4062 ROG The digital transformation playbook : | 658.4062 SAL Why digital transformations fail |
Includes bibliographical references and index
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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