The new advertising : branding, content, and consumer relationships in the data-driven social media era / editd by Ruth E. Brown, Valerie K. Jones, and Ming Wang ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala

Contributor(s): Material type: TextTextPublication details: Santa Barbara, California : Praeger, 2016Description: 2 volumesISBN:
  • 9781440847844 (hbk : v.1)
  • 9781440847851 (hbk : v.2)
  • 9781440833427 (set) :
Subject(s): DDC classification:
  • 659.1 BRO (C)
Incomplete contents:
Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics
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Holdings
Item type Current library Call number Vol info Status Date due Barcode Item holds
Book Book Bangalore 659.1 BRO (C) (Browse shelf(Opens below)) vol.1 Available IIMB-81845
Book Book Bangalore 659.1 BRO (C) (Browse shelf(Opens below)) vol.2 Available IIMB-81846
Total holds: 0

Includes bibliographical references and index

Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics

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