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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Description: xiii, 812 p. : ill. ; 26 cmISBN:
  • 0072967625 (alk. paper)
Subject(s): DDC classification:
  • 658.8 LAL [ Shelf 55]
LOC classification:
  • 658.8 LAL
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Shillong Available IIMSH-0001279
Book Book Shillong Available IIMSH-0001275
Book Book Shillong Available IIMSH-0001276
Book Book Shillong Available IIMSH-0001277
Book Book Shillong Available IIMSH-0001278
Book Book Shillong Available IIMSH-0001269
Book Book Shillong Available IIMSH-0001270
Book Book Shillong Available IIMSH-0001271
Book Book Shillong Available IIMSH-0001272
Book Book Shillong Available IIMSH-0001273
Book Book Shillong Available IIMSH-0001274
Total holds: 0

Includes bibliographical references and index.

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