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Marketing research / by David A. Aaker, V. Kumar, Robert P. Leone and George S. Day ; adapted by Gopal Das.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Wiley India Pvt. Ltd., c2019.Edition: 1st edDescription: xvii, 610 pages : ill. 28 cmISBN:
  • 9788126577125 (pbk.) :
  • 9788126587438 (ebk.)
Subject(s): DDC classification:
  • 658.83 AAK
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.83 AAK (Browse shelf(Opens below)) Available C35423
Book Book Bangalore 658.83 AAK (Browse shelf(Opens below)) Available C35424
Total holds: 0

Adaption of marketing research, 11th ed. ISV (ISBN: 978812656353)

Includes bibliographical references and index.

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