Intelligent marketing: employing new-age technologies

By:

Kumar, V

Material type: Text

TextPublication details: Sage Publications India 2021 New DelhiDescription: xvi, 295 p.: ill. Includes bibliographical referencesISBN:

9789353887094

Subject(s):

DDC classification:

658.872 K8I6

Summary: Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community. https://us.sagepub.com/en-us/nam/intelligent-marketing/book277776#contents

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Ahmedabad General Stacks	Non-fiction	658.872 K8I6 (Browse shelf(Opens below))		Available	203603
Book	Bodh Gaya General Stacks	MAR	658.872 KUM (Browse shelf(Opens below))	1	Available	IIMG-001977
Book	Jammu		658.872 KUM (Browse shelf(Opens below))		Available	IIMLJ-4160

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Previous	658.872 KAN One million followers: how I built a massive social following in 30 days	658.872 KEL Introduction to social media marketing: a guide for absolute beginners	658.872 KOZ Influencers and creators: business, culture and practice	658.872 KUM Intelligent marketing: employing new-age technologies	658.872 KUM Marketing in the digital age	658.872 KVE Virtual sales handbook	658.872 LEE Social marketing: behavior change for good	Next

Table of contents

Foreword by Philip Kotler
Preface
Acknowledgements
Chapter 1. Welcome to the New-Age Technology World
Chapter 2. Marketing with AI
Chapter 3. Marketing with Robotics
Chapter 4. Marketing with IoT
Chapter 5. Marketing with ML
Chapter 6. Marketing using Drones
Chapter 7. Marketing with Blockchain
Chapter 8. Putting It All Together
Value and Well-being in a NAT World

Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

https://us.sagepub.com/en-us/nam/intelligent-marketing/book277776#contents

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