Alchemy: the magic of original thinking in a world of mind-numbing conformity

By:

Sutherland, Rory

Material type: Text

TextPublication details: WH Allen 2019 LondonDescription: xii, 371 p.: ill. Include indexISBN:

9780753556528

Subject(s):

DDC classification:

659.1019 S8A5

Summary: Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book, he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational. https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556528.html

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	659.1019 S8A5 (Browse shelf(Opens below))	Available		204123
Book	Jammu General Stacks	Fiction	659.1019 SUT (Browse shelf(Opens below))	Available		IIMJ-6689

Total holds: 0

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Previous	659.1 Y6H6 How to become an advertising man	659.10115 B2V4 Visual persuasion written and designed	659.1019 F3P8 The psychology of advertising	659.1019 S8A5 Alchemy: the magic of original thinking in a world of mind-numbing conformity	659.102673 A8G8 A guide for retail advertising and selling	659.1042 L3S6 Social communication in advertising	659.10420973 A2-2014 Advertising and society: an introduction	Next

Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book, he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

https://www.penguin.co.uk/books/110/1108430/alchemy/9780753556528.html

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