Visual communication: understanding images in media culture

By:

Aiello, Giorgia

Contributor(s):

Parry, Katy [Co-author]

Material type: Text

TextPublication details: Sage Publications 2019 LondonDescription: xi, 295 p.: col. ill. Includes references and indexISBN:

9781412962247

Subject(s):

DDC classification:

302.23 A4V4

Summary: In today’s digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the ‘selfie’ across social media platforms, visual communication is increasingly central to our everyday mediated lives. It is more important than ever to examine the social and cultural implications of mediated images – but how can we really interrogate the work that images do? Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book: Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis. Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption. Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images. Shows you how to combine approaches and methods to best suit your own research questions and projects. An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. https://in.sagepub.com/en-in/sas/visual-communication/book245906

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	302.23 A4V4 (Browse shelf(Opens below))	Not For Loan		204330
Book	Jammu		658.45 AIE (Browse shelf(Opens below))	Available		IIMLJ-3270

Total holds: 0

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Previous	302.20954 C8 Culture and politics in South Asia: performative communication	302.226 L3D6 Doing visual analysis: from theory to practice	302.226 Q9V4 Visual collaboration: a powerful toolkit for improving meetings, projects, and processes	302.23 A4V4 Visual communication: understanding images in media culture	302.23 B3M2 Making sense of data in the media	302.23 C6M3 The mediated construction of reality	302.23 H2 Hands on media history: a new methodology in the humanities and social sciences	Next

Table of Contents

Understanding images in media culture: methodological considerations
Identities. Envisioning the self in digital media
Communicating visions of collective identity
Ways of seeing difference beyond stereotypes
Politics. Images of politicians in the public sphere
The visual spectacles of protest and activism
Picturing international conflict and war
Commodities. The visual attractions of advertising and promotional culture
Visualizing lifestyles as commodities
Brands as visual experiences.

In today’s digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the ‘selfie’ across social media platforms, visual communication is increasingly central to our everyday mediated lives.

It is more important than ever to examine the social and cultural implications of mediated images – but how can we really interrogate the work that images do?

Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book:

Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis.
Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption.
Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images.
Shows you how to combine approaches and methods to best suit your own research questions and projects.
An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.

https://in.sagepub.com/en-in/sas/visual-communication/book245906

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