Social psychology

Table of Content "1 Introducing Social Psychology 2 Methodology: How Social Psychologists Do Research 3 Social Cognition: How We Think About the Social World 4 Social Perception: How We Come to Understand Other People 5 The Self: Understanding Ourselves in a Social Context 6 Cognitive Dissonance and the Need to Protect Our Self-Esteem 7 Attitudes and Attitude Change: Influencing Thoughts and Feelings 8 Conformity and Obedience: Influencing Behavior 9 Group Processes: Influence in Social Groups 10 Attraction and Relationships: From Initial Impressions to Long-Term Intimacy 11 Prosocial Behavior: Why Do People Help? 12 Aggression: Why Do We Hurt Other People? Can We Prevent It? 13 Prejudice: Causes, Consequences, and Cures Social Psychology in Action 1 -- Using Social Psychology to Achieve a Sustainable and Happy Future Social Psychology in Action 2 -- Social Psychology and Health "

The idea behind Social Psychology, 10e is to incorporate the culture, traditions, and contexts of the society for improving the teaching and learning of social behavior. This edition aims to actively engage students by including real-life examples from the Indian context along with the empirical Indian researches. This book is useful for readers in the academic pursuit of the subject matter, under the curriculum of universities and educational institutes across India, and even for practicing professionals for relevant references. The content of the book has been designed to suit the purpose of analysis and application of research-based study of the prevalent social psychological traits and their types.