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Change by design: how design thinking transforms organizations and inspires innovation

By: Contributor(s): Material type: TextTextPublication details: New York HarperCollins 2019Description: viii, 294 pISBN:
  • 9780062856623
  • 9780062856623
Subject(s): DDC classification:
  • 658.4063 B7C4
Summary: The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
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The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

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