Amazon cover image
Image from Amazon.com

Digital marketing : strategy and tactics

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Wiley 2020Description: 299pISBN:
  • 9789390395491
Subject(s): DDC classification:
  • 658.872 KAG
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Bodh Gaya General Stacks MAR 658.872 KAG (Browse shelf(Opens below)) 1 Available IIMG-005970
Book Book Jammu 658.872 KAG (Browse shelf(Opens below)) Available IIMLJ-4670
Total holds: 0

Table of contents: 1.Digital marketing and the 4 P’s 2.Search marketing: search engine optimization 3.Search marketing: search advertising (PPC) 4.Email marketing 5.Display advertising: the basics 6.Display advertising: advanced topics and trends 7.Social media: communities and targeting advertising 8.Social media: content marketing, influence, and amplification 9.Mobile and its impact 10.E-commerce and shopping: product listing Ads 11.Evolving business models 12.Emerging channels and opportunities

There are no comments on this title.

to post a comment.

Powered by Koha