Marketing to millennials for dummies

By:

Padveen, Corey

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2017Description: xv, 336 pISBN:

9788126569175

Subject(s):

DDC classification:

658.800842 PAD

Summary: Description Millennials make up the largest and most valuable market of consumers in the United States -but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes - and yet industries across the board are struggling to garner their attention.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Bodh Gaya General Stacks	MAR	658.800842 PAD (Browse shelf(Opens below))	1	Available		IIMG-001877

Total holds: 0

Description Millennials make up the largest and most valuable market of consumers in the United States -but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes - and yet industries across the board are struggling to garner their attention.

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