Spending advertising money : an introduction to media planning, media buying and the uses of media research

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Material type: Text

TextPublication details: London : Business Books, 1975Edition: 2nd edDescription: xi, 368p. bibliog., 23cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.13 BRO (Browse shelf(Opens below))	Available		IIMC-52038

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