Relationship marketing for competitive advantage : winning and keeping customers / Adrian, Payne and others

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Material type: Text

TextPublication details: Oxford : Butterworth Heinemann, 1998Description: x, 304p. 23cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.8 PAY (Browse shelf(Opens below))	Available		IIMC-103194

Total holds: 0

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Previous	658.8 PAY Advances in relationship marketing	658.8 PAY Advances in relationship marketing	658.8 PAY Relationship marketing for competitive advantage :	658.8 PAY Relationship marketing for competitive advantage :	658.8 PEA Marketing and higher management	658.8 PEL Marketing channels :	658.8 PEN Marketing management :	Next

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