Juice : the creative fuel that drives world -class inventors / Evan I Schwartz
Material type:
TextPublication details: Boston : Harvard Business School Press, 2004Description: xii, 238p, 23cmISBN: - 1591392888
- 658.575 SCH
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Calcutta | 658.575 SCH (Browse shelf(Opens below)) | Available | IIMC-116908 |
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| 658.575 SCH New product management / | 658.575 SCH Juice: | 658.575 SCH Strategic management of technological Innovation | 658.575 SCH Juice : | 658.575 SCH Strategic management of technological innovation / | 658.575 SEN Managing successful high-tech product introduction / | 658.575 SEN Managing successful high-tech product introduction / |
Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker Schwartz reveals the brilliant strategies including pinpointing problems to crossing knowledge boundaries, to visualizing results, to applying analogies, and to embracing failure that Schwartz reveals the brilliant strategies that today's inventors use to journey beyond imagination and bring back ideas that can change the world.
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