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Market segmentation : conceptual and methodological foundations / Michel Wedel and Wagner A Kamakura
Material type:
TextSeries: International series in quantitative marketingPublication details: Boston : Kluwer Academic Publishers, 1999Edition: 2nd edDescription: xxii,382p. 24cmISBN: - 0792386353
- 658.802 WED
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Calcutta | 658.802 WED (Browse shelf(Opens below)) | Available | IIMC-118290 |
Total holds: 0
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| 658.802 WAL Marketing strategy : | 658.802 WEB Divide and conquer : | 658.802 WEB Sales and marketing the six sigma way / | 658.802 WED Market segmentation : | 658.802 WEI Handbook of marketing decision models / | 658.802 WES Strategic marketing : | 658.802 WES How to write a marketing plan : |
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