Beyond six sigma : profitable growth through customer value creation / Gary A Plaster and Jerry D Alderman

By:

Plaster, Gary A

Contributor(s):

Alderman, Jerry D

Material type: Text

TextPublication details: New Jersey : John Wiley, 2006Description: xvi, 303p, 23cmISBN:

0471681512

Subject(s):

DDC classification:

658.4013 PLA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.4013 PLA (Browse shelf(Opens below))	Available		IIMC-119187

Total holds: 0

Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in today's super-hot global economy, companies like yours need radically new tools for connecting more closely with customers, identifying emerging market trends, and seizing opportunities for growth. Enter Customer Value Creation (CVC).In this breakthrough guide to driving profitable growth, authors introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.

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