Blogging for business : everything you need to know and why you should care / Shel Holtz and Ted Demopoulos

By:

Holtz, Shel

Contributor(s):

Demopoulos, Ted

Material type: Text

TextPublication details: Chicago : Kaplan Publishing, 2006Description: xvii, 247p, 23cmISBN:

1419536451

Subject(s):

DDC classification:

006.7 HOL

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	006.7 HOL (Browse shelf(Opens below))	Available		IIMC-119633

Total holds: 0

In this book, authors s tell , how to tap into the power of blogs , how blogs are different from e-zines, Web sites, and message boards , Why your business needs to monitor blogs that discuss your products and services, How to use an internal corporate blog as an effective knowledge-sharing tool , What you need to know legally to protect your business , What's next in the world of blogging-podcasting and vlogs. Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications.

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