Managing product and service development : text and cases / Stefan H Thomke
Material type:
TextPublication details: New York : McGraw Hill, 2007Description: vii, 592p, 23cmISBN: - 007110755X
- 658.575 THO
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Calcutta | 658.575 THO (Browse shelf(Opens below)) | Available | IIMC-119481 |
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| 658.575 STE The Product manager's toolkit : | 658.575 THO New product development : | 658.575 THO New product development : | 658.575 THO Managing product and service development : | 658.575 THO Managing product and service development : | 658.575 URB Design and marketing of new products / | 658.575 VEN Inspired ! : |
This book gives an introduction to the critical elements of designing and developing innovative products and services, and specifically to how these are managed. These elements include the pivotal role played by experimentation, prototyping, and learning; product/service development process design and improvement; the understanding and integration of customer needs; development strategy and project management; and the powerful challenge of designing and managing development networks. Along the way you will encounter many of the best management practices, tools, and frameworks currently in use as well as new approaches just now being deployed.
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