Marketer's toolkit : the 10 strategies you need to succeed

By:

Harvard Business School

Material type: Text

TextSeries: Harvard Business EssentialsPublication details: Boston : Harvard Business School Press, 2006Description: xviii, 229p, 22cmISBN:

1591397626

Subject(s):

DDC classification:

658.802 HAR

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.802 HAR (Browse shelf(Opens below))	Available		IIMC-119629

Total holds: 0

In today's competitive, customer-driven world, marketing is everyone's job-whether people work in manufacturing or sales, management or engineering. This hands-on guide covers the essential topics and tools every business person needs to understand and utilize in order to win and keep customers. By exploring fundamental concepts like aligning business and marketing strategy and cutting-edge ideas in the areas of branding,

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