Cases in alliance management : buildings successful alliances / Jean-Louis Schaan and Micheal J. Kelly

By:

Schaan, Jean-Louis

Contributor(s):

Kelly, Micheal J

Material type: Text

TextSeries: The Ivey casebook seriesPublication details: London : Sage publishing, 2007Description: xiv, 318p, 23cmISBN:

141294029X

Subject(s):

Strategic alliance (Business)

DDC classification:

658.044 SCH

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.044 SCH (Browse shelf(Opens below))	Available		IIMC-119856

Total holds: 0

Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. The authors have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.

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