Tourism : marketing and operations / Harish Bhatt and B S Badan

By:

Bhatt, Harish

Contributor(s):

Badan, B S

Material type: Text

TextPublication details: New Delhi : Crescent Publishing, 2006Description: v, 311p. 22cmISBN:

8183420079

Subject(s):

Tourism -- Marketing

DDC classification:

338.4791 BHA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	338.4791 BHA (Browse shelf(Opens below))	Available		IIMC-120619

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This book analyses the new trends in tourism marketing and operations. The role of new technologies in revolutionising all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders are elaborately discussed. Besides students and teachers of in business, tourism and hospitality management, researchers and practitioners will find this work of utmost use.

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