Globalization and the Chinese retailing revolution : competing in the world's largest emerging market / Yong Zhen
Material type:
TextPublication details: Oxford : Chandos Publishing, 2007Description: xxvii, 277p, 23cmISBN: - 1843342790
- 381.10951 ZHE
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Calcutta | 381.10951 ZHE (Browse shelf(Opens below)) | Available | IIMC-121275 |
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| 381.109 ALE The Emergence of modern retailing 1750-1950 / | 381.109409045 JES Transformations of retailing in Europe after 1945 / | 381.10941 LEV The Shops of Britain: | 381.10951 ZHE Globalization and the Chinese retailing revolution : | 381.10954 HIS India's store wars : | 381.10954 HIS India's store wars : | 381.10954 JAI Retail management / |
This book is about the globalization of retailing and the opening-up of Chinese retailing, which serves 1.3 billion consumers and is developing with high economic growth rates. The book examines: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry (particularly by China's entry to the World Trade Organisation (WTO)); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.
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