Research in consumer behavior / Russell W Belk

By:

Belk, Russell W (ed)

Material type: Text

TextSeries: Research in consumer behavior ; 10Publication details: Amsterdam : Elsevier, 2006Description: ix, 274p, 23cmISBN:

0762313048

Subject(s):

Consumer behavior

DDC classification:

658.8342 BEL

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.8342 BEL (Browse shelf(Opens below))	Available		IIMC-122552

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This book presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. Topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.

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