Can we do that?! : outrageous PR stunts that work?! / Peter Shankman

By:

Shankman, Peter

Material type: Text

TextPublication details: New Jersey : John Wiley, 2007Description: vii, 211p, 23cmISBN:

047004392X

Subject(s):

DDC classification:

659.2 SHA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.2 SHA (Browse shelf(Opens below))	Available		IIMC-122469

Total holds: 0

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Previous	659.2 SEI The Practice of public relations	659.2 SEI The Practice of public relations	659.2 SEI Rethinking reputation :	659.2 SHA Can we do that?! :	659.2 SIM Perspectives in public relations	659.2 SIN Public relations management /	659.2 SRI The Global public relations handbook :	Next

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

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