Image from Amazon.com
Pocket advertising / Caroline Marshall
Material type:
TextSeries: The Economist BooksPublication details: London : Profile Books, 1998Description: vi, 207p, 19cmISBN: - 1861970129
- R 659.103 MAR
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Calcutta | R 659.103 MAR (Browse shelf(Opens below)) | Available | IIMC-122929 |
Total holds: 0
This pocket book is a clear and lively guide to the world and jargon of advertising. This series brings the clarity for which The Economist is famous to the complex subjects that those in business, finance or the professions need to understand. Organised in three sections, the books are designed to be easy to dip into. Full of hard facts and insight, and liberally spiced with irreverence, they are intended to amused and entertain as well as inform.
There are no comments on this title.
Log in to your account to post a comment.